Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Heineken gents
Two men dressed to the nines right up to their high white collars pose at a café table for Heineken’s Beer. On the table we see…
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Air antics
‘At an altitude of 4000 metres – so 100 times higher than the Marathon Tower in our Olympic Stadium – the daring pilot Bramson…
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Timeless design
It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…
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Star stamp
In our era of e-mail and online authentication, it’s easy to forget that not so long ago almost everything in the office was…
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Brewing in miniature
In celebration of Heineken's 150th anniversary, three historic buildings of the Amsterdam brewery were recreated as Delft blue…
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AMSTEL under a tree
A page from a calendar for December 1970: a tipsy Santa dances on a table surrounded by cheerful men and women. They raise a…
