Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Limburg beer art
The tapestry affords an abstract impression of a winding river through hilly terrain with three hop cones. The symbolism? The…
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From typescript to Workplace
‘Fresh from the tap – that's the motto! Fresh from the tap – then it's fantastic!’ Director Henry Pierre Heineken opened his…
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Up in smoke
Can you picture one of these heavy glass Amstel ashtrays on a 'Persian' table rug in a traditional 'brown' Dutch pub? Do you…
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Winning microbrewers
The Brand beer-brewing competition was an annual event between 2012 and 2019. Homebrewers could enter their own recipes and win…
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To the last drop
‘Water. A resource whose every drop counts.’ With this 2001 bilingual leaflet, Heineken was informing Heineken breweries…
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Shareholders are persistent
With the declaration ‘All or nothing,’ the company’s founder laid the ground for Heineken's corporate history in 1864. In that…
