While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…

On 22 April 1988, the staff and board members toasted the closing of the Amsterdam branch, in the Koelschip (Coolship) on…

In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…

Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…

it would order a Heineken in one of the chic grand cafés, on tap or from the bottle. At the time, Heineken consumer advertising…

Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…