Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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AMSTEL under a tree
A page from a calendar for December 1970: a tipsy Santa dances on a table surrounded by cheerful men and women. They raise a…
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It’s raining awards
Check it out! The label of a bottle of Heineken still features four historic dates from the 19th century. In 1875, 1883 and…
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Change of Style
Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…
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Homegrown design
In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…
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The blessing of the beer
The Heineken Brewery in Den Bosch, which opened in 1958 , is located in the middle of the Catholic province of Noord Brabant.…
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Dollywood does it again
Wat een werk zal Joop Geesink met zijn Dollywood Studio’s hebben gehad aan deze animatiecommercial voor Amstel-bier. Voor het…
