Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…

In the late 1990s, Heineken launched a beer mix drink with lemonade under the name BOB, an abbreviation of Best of Both.…

The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…

With the declaration ‘All or nothing,’ the company’s founder laid the ground for Heineken's corporate history in 1864. In that…

The long line of beer openers from the Heineken Collection nicely traces how beer packaging has changed over the years. This…

‘Dear Mummy!,’ 22-year-old Gerard Heineken began this letter in curly handwriting to his mother. He had just spoken to two…