Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Amstel gentlemen’s chairs
This is a chair for a man of distinction, that much is clear. It perfectly suited the stately atmosphere of De Amstel Brewery,…
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Feeling any better?
20 April 1989: Heineken’s takeover of Koninklijke Bierbrouwerij Brand NV in Wijlre was a fact. A shock wave washed throughout…
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A gift from the South
Take a closer look at this drawing from around 1948 of a Maastricht square, with the towers of Sint Janskerk, Sint Servaas…
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Another year has passed
Mr Guus Brand, the commercial director of Brand Brewery from 1928 to 1978, understood the power of advertising like no other.…
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Cooper’s work bench
The Heineken Collection houses many old devices that were once indispensable in the beer brewing process. Among them is a…
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With or without?
This bottle of Heineken 0.0 has a very distinctive blue label. The alcohol-free beer was introduced at Heineken International in…
