Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Homegrown design
In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…
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Cordial people
it would order a Heineken in one of the chic grand cafés, on tap or from the bottle. At the time, Heineken consumer advertising…
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A touch of Paris in Aalsmeer
Who doesn’t know them: the azure water siphons so popular as interior decoration? They evoke the nostalgic atmosphere of…
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Ain’t no mountain high enough…
The presence of Heineken® beer in remarkable places around the world has a long tradition. For instance, as early as 1964 the…
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Brewery in the polder
In 1971, Heineken purchased 80 hectares of land in the municipality of Zoeterwoude in the Oude Groenendijkse polder, also known…
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Art in the clinch
Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…
