Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
-
Mystery solved!
All the objects in the Heineken Collection’s Stars series are filled with stories, often so many that only a fraction of them…
-
Knights of Amstel
he idea stems from the Middle Ages: a group of noblemen form a society in which each new member is honoured with a common…
-
Another year has passed
Mr Guus Brand, the commercial director of Brand Brewery from 1928 to 1978, understood the power of advertising like no other.…
-
Check this out!
This strange looking object doesn't reveal its function easily: it most closely resembles a kitchen utensil, a cross between two…
-
Shareholders are persistent
With the declaration ‘All or nothing,’ the company’s founder laid the ground for Heineken's corporate history in 1864. In that…
-
Homegrown design
In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…
