Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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It’s all in the stars
From 1946 Ton Albers worked in the Amstel Brewery’s advertising studio on Amsterdam’s Mauritskade . He was the creator of…
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The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
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This is the man – this is his wish list
A camera, portable cassette recorder, storm lamp, set of garden tools, headrest, fishing pole, emergency lamp, gear lever, road…
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Church key opener
The long line of beer openers from the Heineken Collection nicely traces how beer packaging has changed over the years. This…
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Hit
Four songs from four Heineken commercials are on The Heineken Hits CD sung by Bert Heerink. In the photograph you can see the CD…
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The blessing of the beer
The Heineken Brewery in Den Bosch, which opened in 1958 , is located in the middle of the Catholic province of Noord Brabant.…
