Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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The technical one-stop-shop
T.B.B., Technisch Beheer Buitenland, or Technical Management Abroad, became a vital part of Heineken in the late 1950s. The…
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This is the man – this is his wish list
A camera, portable cassette recorder, storm lamp, set of garden tools, headrest, fishing pole, emergency lamp, gear lever, road…
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A golden moment
It was literally a golden moment for Gerard Heineken when he received this ‘medaille d’or’ at the 1875 international exhibition…
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The social side of beer
How has HEINEKEN fared since the coronavirus pandemic began in February 2020? From a business perspective, the years have been…
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Homegrown design
In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…
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Cooper’s work bench
The Heineken Collection houses many old devices that were once indispensable in the beer brewing process. Among them is a…
