While Amstel beer has been adapted to local palates all over the world, Heineken’s strength is that it tastes exactly the same…

‘At an altitude of 4000 metres – so 100 times higher than the Marathon Tower in our Olympic Stadium – the daring pilot Bramson…

Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…

It is hard to imagine that long ago Heineken delivered bottled beer in wooden crates. This shop display recalls those days. How…

Heineken introduced its first aluminium bottle – Paco – in 2002. It was created by the French designer Ito Morabito (1977, known…

This leather clog, with wooden sole and metal protective strip on the nose, came from one of the Heineken breweries. In what…