Meet our Stars
Stars of the Collection
Collection
ANNUAL REPORT 2025
Our annual reports are available online. Click on the image to see what the team got up to in 2025.
Stars
Stars of the collection
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Check this out!
This strange looking object doesn't reveal its function easily: it most closely resembles a kitchen utensil, a cross between two…
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The name is… Heineken
In September 2012, Heineken launched an advertising campaign in the 170 countries where it operates relating to the 23rd James…
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It’s all in the stars
From 1946 Ton Albers worked in the Amstel Brewery’s advertising studio on Amsterdam’s Mauritskade . He was the creator of…
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This is the man – this is his wish list
A camera, portable cassette recorder, storm lamp, set of garden tools, headrest, fishing pole, emergency lamp, gear lever, road…
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Self-made brewer
In the 19th century, the Amsterdam brewery De Hooiberg (Haystack) supplied top-fermented beer, such as the well-known…
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Amstel gentlemen’s chairs
This is a chair for a man of distinction, that much is clear. It perfectly suited the stately atmosphere of De Amstel Brewery,…
