Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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A touch of Paris in Aalsmeer
Who doesn’t know them: the azure water siphons so popular as interior decoration? They evoke the nostalgic atmosphere of…
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Nostalgia for the future
I would just like to keep some part of the brewery here,' was Freddy Heineken's somewhat wistful response at the 1975 board…
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Knights of Amstel
he idea stems from the Middle Ages: a group of noblemen form a society in which each new member is honoured with a common…
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Bull’s eye in Chinese
The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…
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A masterful portrait
‘You’re not pulling my leg, are you?’ Freddy Heineken seems to be asking with that one permanently raised eyebrow. His…
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Crunch the numbers!
Heineken's financial records are as old as the brewery itself. At the time the branches in Amsterdam (1864) and Rotterdam (1873)…
