Amsterdam, 11 August 1930, a time of crisis. Despite the apparent heat, people on the street are fully clothed. Young boys are…

This hand-operated crown-capping machine tells the tale of beer bottling. In the beginning, breweries bottled on a small scale…

Two men dressed to the nines right up to their high white collars pose at a café table for Heineken’s Beer. On the table we see…

In the 1950s, this illuminated advertisement indicated that the premises housed a café. A ‘brown café,’ that is: a typical Dutch…

With the declaration ‘All or nothing,’ the company’s founder laid the ground for Heineken's corporate history in 1864. In that…

Horses have been inextricably linked to Heineken beer ever since Gerard Adriaan Heineken took over the De Hooiberg brewery in…