Green Giants
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Collection
ANNUAL REPORT 2024
Our Annual Report 2024 is available online. Click on the image to see what we have been up to in 2024.
Stars
Stars of the collection
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Church key opener
The long line of beer openers from the Heineken Collection nicely traces how beer packaging has changed over the years. This…
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Change of Style
Freddy Heineken had one child with his wife Lucille Cummins, Charlene. For a long time her business involvement in the brewery…
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Heineken turns fifty!
‘On the eleventh of February/ Nineteen hundred and twenty-three/ this certificate, together with accompanying decorative…
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Bull’s eye in Chinese
The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…
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Brewery in the polder
In 1971, Heineken purchased 80 hectares of land in the municipality of Zoeterwoude in the Oude Groenendijkse polder, also known…
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It’s raining awards
Check it out! The label of a bottle of Heineken still features four historic dates from the 19th century. In 1875, 1883 and…
