Stars of the Collection

Stars of the Collection
Pioneers in Bavarian beer

On 22 January 1868, Gerard Heineken presented the first brew in his new brewery. The office clerk responsible for the festive…

A golden moment

It was literally a golden moment for Gerard Heineken when he received this ‘medaille d’or’ at the 1875 international exhibition…

It’s raining awards

Check it out! The label of a bottle of Heineken still features four historic dates from the 19th century. In 1875, 1883 and…

Bock beer month

German Bockbier came to the Netherlands in the mid-19th century. In 1870, the year of its foundation, Beiersch Bierbrouwerij De…

A touch of Paris in Aalsmeer

Who doesn’t know them: the azure water siphons so popular as interior decoration? They evoke the nostalgic atmosphere of…

Air antics

‘At an altitude of 4000 metres – so 100 times higher than the Marathon Tower in our Olympic Stadium – the daring pilot Bramson…

The longest of all

A cheerful lady here presents a wicker basket full of rustic beer bottles from De Sleutel Brewery. The billboard dates from just…

To the Far East

In this poster from 1939, brewer’s assistant Kobus proudly presents a beer bottle from the Heineken Brewery in Surabaya on Java,…

Crates of draught beer

It is hard to imagine that long ago Heineken delivered bottled beer in wooden crates. This shop display recalls those days. How…

Pin-up or horse-drawn cart?

Advertising psychology is an interesting phenomenon. As early as the 1950s, the heyday of the pin-up, Heineken employees were…

Bull’s eye in Chinese

The characteristic white and red Amstel logo known as the ‘bull’s eye’ is printed with Chinese characters on this egg-shaped…

Cheerio with Parbo

When Piet, Ben and Arthur Dumouleyn from Hontenisse in the province of Zeeland decided to continue their brewery in Suriname…

Timeless design

It remains an iconic image: a ‘vase’ model beer glass with arms and legs dashing across a Heineken beer coaster with a tray on…

This is the man – this is his wish list

A camera, portable cassette recorder, storm lamp, set of garden tools, headrest, fishing pole, emergency lamp, gear lever, road…

Art in the clinch

Beer and the visual arts is a somewhat lesser-known combination than beer and sports. Nevertheless, over the years Heineken…

Hit

Four songs from four Heineken commercials are on The Heineken Hits CD sung by Bert Heerink. In the photograph you can see the CD…

Dynamic brand design

Heineken introduced its first aluminium bottle – Paco – in 2002. It was created by the French designer Ito Morabito (1977, known…

With or without?

This bottle of Heineken 0.0 has a very distinctive blue label. The alcohol-free beer was introduced at Heineken International in…

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